Put Your Ad In Front Of Customers, When They Searching

Search Engine Marketing/PPC Marketing Services

Rank Above the Fold With Conversion-Focused Ad Strategies

What Is Search Engine Marketing?

Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.

Search engine advertising is one of the most cost-efficient ways to connect your brand with high-converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.

SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads’ quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.

Is PPC Search Engine Marketing Essential to My Business?

Yes. No matter if you own a local brick-and-mortar store, an eCommerce business or a large enterprise, paid search marketing should be a part of your digital marketing strategy. Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.

SEM makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment. Here are more advantages of PPC search engine marketing:

Better Brand Recognition

Internet search engine marketing allows you to choose and bid on the most accurate keywords that match your customers’ search intent. Additionally, Google SEM enables you to place your brand name in the ad’s headline, display URL, description and extension link. These tactics increase your chances of securing the ATF Google search results, boost your brand awareness and bring fast visibility to your products and services.

Increased Conversion

One of the key benefits of Google SEM ads is its ability to provide near-immediate results with a fast return on investment (ROI). With the right search engine marketing solutions, you can generate new sales and conversions on the same day. However, keep in mind that continuous Google search advertising and campaign revamp are essential to ensure your year-over-year growth.

Specific Targeting

Statistics show that more than 30 billion Google searches are conducted every month and 99.9 percent of these global searches do not apply to your audience targeting approach. With SEM PPC, you can leverage various targeting options, such as geo-targeting, ad scheduling and device targeting, to bolster your ad performance and ensure your Google SEM campaign shows up in the right places.

Greater Campaign Control

SEM digital marketing makes it easy to manage your advertising budget, campaign scope and brand messaging. Unlike in SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your calls-to-action (CTAs), ad schedule, audience targeting and other aspects of your Google SEM ads.

Measurable Growth

Internet search engine marketing enables you to test your ad performance and measure the results for each campaign. With access to in-depth analytics and campaign data, you can determine which ads generate the highest conversion rate for your company in terms of CTR, clicks, impressions and other metrics.

Improved Organic Traffic

Research shows that more than 93 percent of online experiences begin with a search engine. This means gaining higher search visibility positions your brand where the majority of your customers are. By knowing what is SEM and how you can leverage it to your advantage, you can drive high-quality traffic to your website from search engines.

Industries We Work For?

eCommerce Industry

Business Industry

Education Industry

SEO vs. PPC vs. SEM: What’s the Difference?

Take Control of Your Advertising Campaigns

SEO, SEM, and PPC are three commonly confused acronyms in the digital marketing realm. To help you navigate the online marketing sphere and better understand what is search engine marketing and how it differs from other internet marketing methods, our search engine marketing agency discusses in detail the difference between these terms:

Search engine optimization

is the practice of improving your website structure and content to appear on the SERPs, attract high-converting traffic and boost your organic search ranking. It involves on-page and off-page optimization.

Pay per click advertising

is a paid search model designed to promote brand offerings across multiple online platforms, including search engines, websites and social media channels. In paid search advertising, you pay for each action on your PPC ads.

Search engine marketing

encompasses both SEO and PPC. However, it is most commonly associated with paid search. In SEM, you pay to position your website at the top of pertinent search results.

Unlike SEO, PPC and SEM both follow a paid advertising model. Pay per click marketing, however, is solely focused on increasing brand awareness and attracting specific customer segments through paid search tactics. Internet search engine marketing, on the other hand, follows both SEO and PPC best practices to deliver the best possible results.

To help you create a winning SEM PPC campaign, our search engine marketing company develops a growth marketing plan aligned with your business objectives. We determine how your target customers search at different points on their purchase journeys to implement the most appropriate SEM ads that will compel prospects to take their brand interaction to the next level.

SEM Services


Keyword Research and Strategy

Find the right keywords and improve your internet search engine marketing campaign. Our paid search agency categorizes your keywords based on search intent, value, search volume and specificity of your brand offerings. We also perform competitor benchmarking to expand your keyword list and identify keyword themes that support your target customers’ click behavior.

Video Advertising

Studies show that approximately 72 percent of consumers prefer video content over text when learning about a product or service. Maximize our YouTube marketing services to drive awareness, engagement and conversions to your brand. Our YouTube video marketing company includes keyword-rich titles, descriptions and tags on your ads and focuses on mobile optimization to convey your brand message effectively on any device.

eCommerce Advertising

Partner with our search marketing agency and let us help you create a dynamic eCommerce advertising strategy that fits your budget. Our search marketing experts identify your strong value proposition, determine your profit potential and evaluate your demand curve. Using data and analytics, we create compelling ad copies and maximize targeting options to grow your sales and get quicker results.

Landing Page Conversion

Convert website traffic into qualified leads with help from Expertwork’s professional SEM consultants. Our search marketing experts craft keyword-driven content for your target personas, use robust headlines and CTAs and place unique images that resonate with your ideal customers. We strategically position your landing page elements to create an emotional connection with your page visitors and drive more conversions.

Paid Search Advertising

Statistics show that nearly 41 percent of consumers will click on an ad when presented with relevant, engaging content. Boost your lead generation and acquire immediate results with budget-friendly paid search advertising and YouTube marketing services. We perform thorough keyword research, create ad group segments based on search intent, determine negative keywords, write persuasive ad copies and track your paid search visitors to improve your Quality Score and ad rank.

Ads A/B Split Testing

Our search marketing company creates and tests multiple versions of your ads to understand which one produces a positive ROI for your business. From your ad copy and variant designs to your CTA and audience targeting, expect us to test different aspects of your search engine marketing campaign.

SEM PPC Management

At Expertwork, we are committed to minimizing your overall expenditure and increasing your campaign efficiencies. Our search marketing experts oversee your paid advertising campaigns, from keyword research and analysis and campaign management to ad optimization and analytics assessment. Trust us to provide PPC management services focused on your bottom line.

Bing and Google Ads Management

Dominate major search engines and zoom past the competition with Bing and Google Ads management. We take a multi-channel approach to boost your brand association and leverage numerous conversion opportunities across online platforms. Our search marketing agency analyzes your customers’ online behavior, expands your device targeting and adjusts your bid strategies based on campaign performance to claim a higher ad position and acquire better CTRs.


We launch remarketing campaigns to create ongoing reminders of your brand offerings and get more cost-effective results. Our remarketing agency sets up your remarketing codes, targets specific visitor segments and creates relevant ad copies that entice high-value prospects to click through and explore what your brand has to offer. Whether you need help with text-based ads or YouTube video ads, our YouTube marketing company has got you covered.

PPC Advertising Statistics That Matters For Every Business


50% of consumers landing on an ecommerce website from PPC ad campaigns are more likely to purchase products


Ad campaigns on Google’s display network have proven to boost web traffic by up to 300%.


Search ads can boost brand awareness up to 80%.


78% of local searches using mobile phones result in offline purchases.


49% of users click on Google’s text ads, 31% on Shopping ads and 16% on Video ads.


The average click-through rate (CTR) for an ad in the first position of SERPs is 7.94%.

Why Choose Our Social Media Marketing Services


Search Engine Marketing Experts

Website search engine marketing can be a time-consuming, albeit rewarding, process. Without expert skills and experience, your SEM campaign is likely to fail. At Expertwork, we bring our technical expertise and knowledge to ensure your ongoing and remarketing campaigns are on track. Our SEM experts thoroughly evaluate your website to develop paid and organic strategies tailored to your needs and financial capacity.

Diverse Expertise

Over the years, our YouTube video marketing company has assisted numerous market players with their SEM advertising campaigns. we develop a deeper understanding of each industry we partner with to provide custom internet search engine marketing solutions that yield desired results. Choose Expertwork and let us help you achieve your online marketing goals.

Dedicated Account Managers

Project management can be a bit stressful if you don’t have the right people in your team. Choose our YouTube video marketing company and work with proactive, dedicated account managers. From inception to completion, we work closely with your team to ensure you get your money’s worth. Our SEM experts schedule regular consultations with you, giving special attention to all your concerns and queries.

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PK +923020746116

UK +447883160888

US +15852296019

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