Put Your Ad In Front Of Customers, When They Searching
Search Engine Marketing/PPC Marketing Services
Rank Above the Fold With Conversion-Focused Ad Strategies
What Is Search Engine Marketing?
Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.
Search engine advertising is one of the most cost-efficient ways to connect your brand with high-converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.
SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads’ quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.
Is PPC Search Engine Marketing Essential to My Business?
Yes. No matter if you own a local brick-and-mortar store, an eCommerce business or a large enterprise, paid search marketing should be a part of your digital marketing strategy. Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.
SEM makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment. Here are more advantages of PPC search engine marketing:
Better Brand Recognition
Greater Campaign Control
Improved Organic Traffic
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SEO vs. PPC vs. SEM: What’s the Difference?
Take Control of Your Advertising Campaigns
SEO, SEM, and PPC are three commonly confused acronyms in the digital marketing realm. To help you navigate the online marketing sphere and better understand what is search engine marketing and how it differs from other internet marketing methods, our search engine marketing agency discusses in detail the difference between these terms:
Search engine optimization
is the practice of improving your website structure and content to appear on the SERPs, attract high-converting traffic and boost your organic search ranking. It involves on-page and off-page optimization.
Pay per click advertising
is a paid search model designed to promote brand offerings across multiple online platforms, including search engines, websites and social media channels. In paid search advertising, you pay for each action on your PPC ads.
Search engine marketing
encompasses both SEO and PPC. However, it is most commonly associated with paid search. In SEM, you pay to position your website at the top of pertinent search results.
Unlike SEO, PPC and SEM both follow a paid advertising model. Pay per click marketing, however, is solely focused on increasing brand awareness and attracting specific customer segments through paid search tactics. Internet search engine marketing, on the other hand, follows both SEO and PPC best practices to deliver the best possible results.
To help you create a winning SEM PPC campaign, our search engine marketing company develops a growth marketing plan aligned with your business objectives. We determine how your target customers search at different points on their purchase journeys to implement the most appropriate SEM ads that will compel prospects to take their brand interaction to the next level.
Keyword Research and Strategy
Landing Page Conversion
Paid Search Advertising
Ads A/B Split Testing
SEM PPC Management
Bing and Google Ads Management
PPC Advertising Statistics That Matters For Every Business
50% of consumers landing on an ecommerce website from PPC ad campaigns are more likely to purchase products
Ad campaigns on Google’s display network have proven to boost web traffic by up to 300%.
Search ads can boost brand awareness up to 80%.
78% of local searches using mobile phones result in offline purchases.
49% of users click on Google’s text ads, 31% on Shopping ads and 16% on Video ads.
The average click-through rate (CTR) for an ad in the first position of SERPs is 7.94%.
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