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How Can We Boost Your Real Estate Sales – Real Estate Lead Generation

by | Jun 27, 2021

The real estate market, by 2021, should increase by 2.3%. More residential and nonresidential buildings will be created. Better deals will get sealed. 

Real estate agents will get busier. More rookie agents will join the industry. Competition among real estate agents will tighten. 

How then, as a real estate agent, would you stand out from your competitors? As with many industries, implementing a digital marketing strategy is the new norm. 

To get ahead of your competitors, you need to start taking digital marketing seriously as it is crucial for building brand awareness for you as a real estate agent, widening exposure, and attracting more eyeballs to your business. 

As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home.

For best-in-class realtors, digital marketing has come to the forefront of their marketing efforts. From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing.

Why is digital marketing important for real estate?

Today, many realtors and brokers undervalue the critical roles of digital marketing in the real estate business. 

Not only does digital marketing promote brand awareness, but it also helps keep brands unique among competitors. 

Following are some reasons why digital marketing is necessary for your real estate business: 

Many people look up search engines for information 

Today (more than ever), everyone turns to a search engine for virtually every piece of information. 

No one wants to waste time asking information from a friend or the next-door neighbour when, in a few minutes, a smartphone or computer can get the information. 

You’d, therefore, want to establish a presence online to boost brand visibility. After all, this is the place where your leads hang around and you do not want to miss out on people finding you in their searches. 

Effectiveness of video and mobile marketing 

Mobile and video marketing has continued to prove its effectiveness.

Several research confirmed that mobile ads campaigns are more effective than other online norms. Many people browse their websites using smartphones, so it’s not surprising to see why. 

Also, videos increase conversion. Video and mobile marketing is an investment. For example, landing pages with video tend to boost conversion by up to 80%, according to Hubspot. Watching a video that presents a product could facilitate the buying decision of a potential customer and convert the audience to leads. 

On top of that, search engines rank video content. Google is always on the lookout for contents that engages the audience, and posting a video has been proved to be increase engagement (not surprising, given that YouTube is the second most visited website after Google)

Online reviews are important

As with any business, establishing credibility is critical. Online reviews are one of the easiest ways to gain trust and credibility from customers. On your Google business page, for example, customers can write a review of their experience of your services.

A couple of positive reviews on your page can establish trust from prospective customers when deciding to try your service for the first time.  This trust is a significant factor in the real estate niche where you’re trying to entice your customers into parting with their money to make big investments in property. 

Ease of performance tracking

Physical banner printing might look like the real deal, but the question is, how well do they convert? How are you able to track your performance?  No way. You cannot monitor the number of people who viewed them per day or measure your success rate. 

With digital marketing strategies like pay per click (PPC), you can track your performance and see how well (or poorly) your ads are faring. That way, you’ll know where your traffic is coming from, what strategy to implement, what works for your campaign, and what doesn’t. 

Easier to reach the target audience

Not everyone in your locality will see or pay attention to your poster or banner put up around town. 

It becomes more challenging if you’re trying to reach people beyond your locality. That’s where digital marketing comes in handy. 

Digital marketing allows you to target and reach an audience beyond your locality — all in just a few clicks. 

Paid ads in digital marketing help you target those who are looking for landed properties and not just the uninterested general market. In a nutshell, your advertising can always reach the right audience with digital marketing. 

Freedom to go paperless 

Going digital lets you save on the cost of printing. By going paperless, you’re also saving the environment. Plus, the cost that could have gone to paper printing can be used for other strategies such as Facebook or Instagram ads. 

Multiple opportunities to get creative

Online marketing gives you the freedom for creativity. You are allowed to think right out of the box, explore different demographics, test different campaigns and lots more. 

For example, you can use Instagram’s “Ask me about anything’s” function to get feedback from customers about whatever they need from you. 

Everyone else is going digital 

Almost all realtors are implementing or planning to implement one or multiple campaigns. 

Every realtor, including the newbies, is into digital marketing. So what are you waiting for? The digital marketing industry keeps growing every day and you should make haste to establish an online presence as soon as possible or be left behind.

How We Boost Your Real Estate Sales? What do We do?

Social media was one of the first game changes for realtors seeking ways to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new listings, various social media platforms allowed real estate professionals to build a brand and a booming business.

With 84% of real estate professionals using social media platforms, how can modern real estate brokerages and realtors in the United States further differentiate themselves in a saturated market? Your digital marketing strategy can have a much greater impact than traditional marketing strategies.
Know Let us Tell you what we do to boost your real estate sales,

1. Develop an Email Campaign

No matter the industry, an email nurture campaign is a valuable tool in connecting with new leads and staying relevant with past clients. Ideally, a well-rounded campaign will funnel potential clients through predetermined actions based on their buyer profile and previous engagements with you.

According to Smart Insights, the average open rate of emails for real estate businesses is around 27% with a click-through rate (CTR) of 3%. However, the more relevant your content is to a client, the more likely they will be interested in opening the email to see what you have to say.

2. Create a User-Friendly Website

How many times have you opened a website only to close it because it wouldn’t load fast enough? With so many photos and links, realtor websites can sometimes be a web developer’s nightmare. However, with the help of a professional web designer and a knowledge of what your clients are looking for, real estate professionals can develop a responsive website that is optimized for mobile browsing.

Almost half of all web browsing is completed on a mobile device, so if your website is not designed to be responsive, your clients will not be able to browse your site comfortably. Your mobile-friendly website should include the following content in order to give your clients the best experience:

  • A list of all new listings
  • Content that will guide them throughout the home buying process
  • Links to relevant moving-related services such as lawyers, movers, and home inspectors

In addition, consider implementing a live chat feature on your website. Your real estate business is extremely people-centric, meaning that it’s important to be available when they need to ask questions. Investing in a live chat software allows people to connect 24/7 and schedule appointments without necessarily speaking directly to you.

3. Pay-Per-Click Advertising

Pay-Per-Click – also known as PPC – advertising is an excellent strategy for realtors looking to generate new leads based on ads that they pay for every time the ad gets clicked on.

PPC is a great digital marketing option for real estate professionals seeking potential clients who may genuinely be interested in their offering, as they only pay when someone clicks through their ad.

Often, PPC ads can be targeted toward individuals who have searched for correlated keywords in Google or another search engine.

4. Create and Post Valuable Blog Content

Responsive websites that have a blog often have 434% more indexed pages, helping real estate professionals achieve better SEO.

A blog is a fantastic way to level-up your SEO, build a positive reputation online, and provide your clients with actionable advice on buying or selling a home or piece of property. A real estate professional’s digital marketing strategy is nothing without valuable content, whether it’s shared on your website or social media.

In addition to your responsive website, make sure that you regularly write content that buyers and sellers can come back to for answers to their most pressing real estate questions.

5. Create a Social Media Marketing Strategy

It’s one thing to post real estate-related content on your Facebook account every once in a while, but a full-fledged social media marketing strategy is what truly yields the results you’re looking for. Some ideas of useful content to post on your social media channels include:

  • New or existing listings
  • Team bios (if you run a real estate brokerage)
  • Case studies
  • Relevant blog posts
  • Success stories

If you’re experienced in digital marketing, you may realize just how difficult it can be to create a social media strategy and to post regularly across all channels. However, tools like Buffer are designed to help make social media content development and scheduling simple and clear.

The most important rule of thumb for developing a social media strategy for your real estate business is to share varied content. Although sharing listings is an important factor of your digital strategy, you want to make sure that your content is useful for a broad audience, not just leads in the market for a new home.

6. We Spend Time on SEO

SEO, or search engine optimization, is a critical technique to drive leads to your website. When done correctly, your website and web pages will show up higher on search engine results pages (SERPs) during relevant searches.

However, Google and other search engines are constantly changing their algorithms, so it’s critical to focus on your SEO more than one time. Keywords are a basic aspect of SEO that can make a significant difference. To include keywords in your SEO strategy, make sure that you include high-ranking keywords such as your location and your industry throughout your blog content and website. There are other elements of a strong SEO strategy, including:

  • Backlinks
  • Meta titles and descriptions
  • Social media pages
  • Online directories

Because content is such a valuable asset to a good SEO strategy, make sure that you update your blog regularly. Typically, the material that is ranked highest on Google is between 1,140 words and 1,285 words, so it may be a good idea to write high-value, long-form content on a regular basis.

Digital Marketing Improvements That We Can Make From 1st Day

We Develop your buyer profiles: Buyer profiles are the ideal clients that you are trying to target through your content. From new homeowners to existing agents, take time to map out who your audience is, what they do, their average salary, and other characteristics that might impact their decision-making processes.

Start posting relevant content: Whether it’s from your blog or another trusted real estate professional in your brokerage, high-value content is what attracts readers and builds your reputation for being a well-informed expert online. Try to update your company blog once a week, and include valuable content for a variety of buyer profiles.

Work on improving your SEO: Increasing your rankings on the search engine results pages of sites like Google and Bing isn’t as hard as you may think. Take a couple of minutes weekly to review popular and industry-related keywords on Google Ads and make sure to include them throughout any copy you develop.

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